Taste Triumphs

Food culture is bigger than ever before - We read about it, blog about it, take pictures of it, express ourselves through it - it’s no longer merely a form of sustenance but instead cornerstone of contemporary popular culture. Munchies (VICE’s food channel) partnered with Hellmann’s to see if the hype, noise and trends are getting into the way of what really matters - great tasting food.

Director - Marcus McSweeney
Production Company - VICE